Gameday

Adorable chain necklace with Tennessee saying charms.

GO VOLS

ROCKY TOP

TENNESSEE

 

This Sweet Like Soda Pop Dress is the perfect pick-me-up for your wardrobe! Featuring an orangy-white gingham pattern and a stylish cut-out back, it's bound to be a hit for gameday!  Guaranteed to sell out – get it before it's history!

Model is wearing Small

Be the star of the show with this TN Star Studded Sweatshirt! Perfect for anyone who loves Tennessee, this oversized and super soft sweatshirt will become your go-to comfy staple. Say hello to its cuteness and be the envy of everyone you meet!

Model is wearing Small

Stay stylish and super-fan-tastic with this must-have set! This Orange and White sweater set is perfect for game days, walks around campus, or even just going out with friends. Together or apart, you'll be a definite stunner! 🤩

The best selling game day boots for UTK fall football!!

Stand out from the crowd this summer with the Feeling Happy Bodysuit! This stylish and oh-so-cute bodysuit will be sure to get you compliments and turn heads. Feel comfortable and confident with its slimming fit and beautiful Organza fabric straps. Wear it with anything and watch the compliments pour in--you'll be beaming with happiness!

Both girls are wearing a Small.

Ruffle detail tie back poplin style dress

Orange oversized jacket with rhinestone fringe detail and stitching details

Taylor is wearing a Small

Show off your school spirit (and fashion sense) with this UTK Band Tee! This oversized tee features a University of Tennessee overlay - perfect for any college student or alumni. Rock this and you'll stand out from the crowd long after graduation!

Model is wearing Small

These Always A Winner Boots are your ticket to the biggest game of the season - in style! Available in black and stone, these tall western boots will have you struttin' with confidence no matter who wins. So grab a pair (or two!) and get ready to cheer on your favorite team!

Put your Vols pride on full display with this Tennessee tonal corded pullover! This ultra-cozy outwear will be your go-to for all your night games cheering. Let's rock it, Vols fans! 

Make a statement with Darcy Orange Bell Bottoms! Boasting an eye-catching white hue, they'll ensure you stand out in any crowd. Perfect for game day or just a regular day, these cute and comfy bottoms will elevate your look. Ready, set, bell-y up!

Say goodbye to warm-weather wardrobe woes with our I'm A Summer Girl Shorts! Perfect for any occasion, these stylish denim shorts are sure to be your go-to piece all season long! With a high rise and a cute factor off the charts, you'll be feeling summer-ready in no time! Get ready to show off in these! They come in a darker wash, lighter wash, and black!

Make your next game day stylish with the Football Fashionista Top! This puff sleeve jersey knit style features a trendy combo of orange and white sequins, adding just the right amount of sparkle for extra fun! 

Model is wearing size Small

Show your team spirit with this You Love The Game Dress! This game day orange strapless dress is both fun and flirty - perfect for winning over the fans! Let the world know you love the game!

Kam is wearing size Small

Satin Strapless Mini Dress

Taylor is wearing a Medium

Make a statement in this bold gingham dress! This chic look features puff sleeves, open back, and self tie straps for a unique, fashion-forward style. Your closet will thank you for the 100% poly fabric ensuring a comfortable fit that keeps you looking good all day long. Get ready to turn heads!

Model is wearing Small

Say hello to the Casual Day Shortsie – the activewear that will have you rage-ing in the hottest of styles! With this ultra-comfy shortsie, you won't be able to resist its fabulousness. Be the envy of all your pals - try her on and you'll be hooked!

Avery is wearing a Small.

Don't waste your time calling me up--I'm too busy rocking these comfortable awesome Don't Call Me Up Boots! With plenty of rhinestones to give me a bit of shine, these cowgirl boots are sure to turn heads at all the concerts and games you attend this season! The question is which color am I grabbing??

Runs one size big! 

Be the MVP in this sporty-chic Run The Ball Jersey Dress! This ultra-stylish sequin dress features a loose fit and short sleeves, perfect for an effortless fashion touchdown. Plus, with its large football design in eye-catching orange and white, you will be getting all the compliments! 

Model is wearing size Large.

Make a touchdown in style with the High Hopes We Win Dress! This wonderfully sequined football dress features smocked ruffle shoulders and is sure to make you the standout of the stadium. 

Model is wearing Small

Add some heat to your wardrobe with our Bring The Heat Distressed Shorts. Featuring a flame orange color and high rise style, they’re sure to get heads turning! Ready to take your outfit to the next level? Bring on the fire and your fierce style!

Kam is wearing a small

Fun gameday satin white blouse with cheetah print, orange, and pink footballs and gameday written all over. Front and back.

Orange and white beaded earrings - GameDay

Back In Stock!!

Cheer on your team in style with the Serious About GameDay Blazer! This lightweight linen blazer is perfect for those chilly night games, with shoulder pads to keep you toasty, long sleeves, and front pockets! Now that's game day done right!

Runs oversized.

Model is wearing a size Medium 

Orange cropped puff sleeve sweater top

Model Taylor is wearing a size Small

Cross neck halter sweater crop top - white

Cheer on your team with this Rooting For Orange Top! Not just any top, but one with extra shimmer-y appeal, thanks to its glittered details. Show everyone your team spirit without taking yourself too seriously! 

Model is wearing Small

Revel in the majesty of Tennessee with this It's All About Tennessee Top! Show your state pride with a bold orange graphic tee, glitter, and sparkle accents on the front and glam galore with glitter fringe star patterns on the sleeves! You'll dazzle and shine bright in this one-of-a-kind statement piece! 💃🏽

Model is wearing Small

Welcome to summer in style with Clara Denim Jeans! These white, loose-cut jeans are perfect for adding a casual, laid-back edge to your warm-weather wardrobe. And with a high-waisted fit and fashionable distressing, you'll be sure to make heads turn! Be cool and comfortable in Clara Denim - no asking twice!!

Cropped pink and orange two tone long sleeve top with ties on side and arm length. 

Runs TTS

Score a touchdown with this stylish cut-out top! Add some sass to your wardrobe with the long fun sleeve, and be sure to get your hands on this sultry look. Perfect for all the field-side flirts!

 

Model is wearing Small

Ivory front ruffle cross top dress

The trendy cloud shoes everyone is wearing but in UT Orange!

This TN Color Block Crew sweatshirt is perfect for crisp Tennessee game days! Keep cozy and show your pride with this black and white color block piece. Not to mention, it's totally fabulous!

Slay the competition in the Limited Edition Gameday Couture Satin Jersey Dress! Perfect for gameday, this dress has it all - statement details, eye-catching style, and winning confidence. You'll have everyone cheering for you as you run the ball and take the day! Go get 'em!

Model is wearing Small

You'll be turning heads when you rock these Look What You Made Me Do Pants! The orange tulle tiered design will be sure to make a statement. With an effortless fit, you'll be feeling fierce and fabulous. Look no further for the perfect party pants!

Make a statement with Darcy White Bell Bottoms! Boasting an eye-catching white hue, they'll ensure you stand out in any crowd. Perfect for game day or just a regular day, these cute and comfy bottoms will elevate your look. Ready, set, bell-y up!

Take your summer style to the next level with these super cool "#CoolForTheSummer" platforms! These white gems add a little extra oomph to any outfit and they're easy to rock all summer long. So strut your stuff and show off that picture perfect summer style! 🤩

Fleet, flirty, and fabulous! This Somewhere Fun Skort is just what your wardrobe needs for the season. Its stretch denim lets you move around with ease, and its mini length with rhinestone studs will add an eye-catching sparkle to your outfit. Get ready to feel confident and carefree, wherever the day takes you!

Show off your Saturdays in this dazzling Orange Dress! With silver sequin stars all over, you'll be radiating school pride while you rock the night away! This dress is sure to be the star of the show!

Model is wearing Small

Model is wearing Large

Introducing fashion's next must-have: the Give Them Sass Top! Featuring a fun organza material that shimmers and shines, this top is sure to light up any look! It's complete with a stretchy band and corded tank-top straps, so you'll be comfortably stylish all day long. Give 'em cheeky sass and serve a look!