New Arrivals

Embrace the chill with the Emma Jeans - perfect for any fall occasion! Featuring a stylish high-rise and straight leg cut, you can strut in style all season long. And with all the features you'd expect from the perfect pair of jeans, you can take comfort in knowing you're looking sharp!

Kam is wearing a size 1

Sport your Tennessee pride in style with this All VOL Baby Tee! Boldly emblazoned with the University of Tennessee colors, this trendy tee is perfect for a casual gameday look sure to turn heads. Go Vols!

Kam is wearing Small

Take your summer days from bland to cool with this one-of-a-kind Vintage TN Tank Top! This triangle cropped ribbed tank is a classic throwback to the vintage-style while its unique silhouette and simple design gives it a fresh, modern look – perfect for a chill day in the sun. Ready for a game? Let's go!

Kam is wearing Small

Freshen up your wardrobe with this silky Nights In Greece Dress! In a mesmerizing sage hue, it will make you stand out even in the most ancient of towns. The open tie back adds the perfect dose of drama for a vacation-ready look! Live your best moments in this must-have dress.

Kam is wearing a Small

Make a statement in this bold gingham dress! This chic look features puff sleeves, open back, and self tie straps for a unique, fashion-forward style. Your closet will thank you for the 100% poly fabric ensuring a comfortable fit that keeps you looking good all day long. Get ready to turn heads!

Model is wearing Small

Show off your school spirit (and fashion sense) with this UTK Band Tee! This oversized tee features a University of Tennessee overlay - perfect for any college student or alumni. Rock this and you'll stand out from the crowd long after graduation!

Model is wearing Small

Be the star of the show with this TN Star Studded Sweatshirt! Perfect for anyone who loves Tennessee, this oversized and super soft sweatshirt will become your go-to comfy staple. Say hello to its cuteness and be the envy of everyone you meet!

Model is wearing Small

This Sweet Like Soda Pop Dress is the perfect pick-me-up for your wardrobe! Featuring an orangy-white gingham pattern and a stylish cut-out back, it's bound to be a hit for gameday!  Guaranteed to sell out – get it before it's history!

Model is wearing Small

The Colder Nights Pullover is your new layering BFF! This snap button collared sweater is sure to keep you warm, cozy and undeniably stylish - no matter the occasion. Spice up your wardrobe with this comfy and sassy layer and see just how cute you can look even on the chilliest of days. 

Model is wearing size Medium for an oversized fit

Clothe your party in style, wearing our It's A Party Mesh Top! Glitter with the best of 'em, whether it's drinks with friends or the company bash. With pearl details & long sleeves it's the perfect combo of chic & fun- be the life of the party!

Model is wearing Small

Ya gotta get your hands on some cargo jeans that are like no other! Our Orange Cargo Jeans are sure to take you back to the old school style - with a wide leg fit and high rise, you'll be comfortable and lookin' good all day long! How cool is that?

Model is wearing Small and is 6'0 ft

These Always A Winner Boots are your ticket to the biggest game of the season - in style! Available in black and stone, these tall western boots will have you struttin' with confidence no matter who wins. So grab a pair (or two!) and get ready to cheer on your favorite team!

Put your Vols pride on full display with this Tennessee tonal corded pullover! This ultra-cozy outwear will be your go-to for all your night games cheering. Let's rock it, Vols fans! 

This TN Color Block Crew sweatshirt is perfect for crisp Tennessee game days! Keep cozy and show your pride with this black and white color block piece. Not to mention, it's totally fabulous!

Stay stylish and super-fan-tastic with this must-have set! This Orange and White sweater set is perfect for game days, walks around campus, or even just going out with friends. Together or apart, you'll be a definite stunner! 🤩

Be the MVP in this sporty-chic Run The Ball Jersey Dress! This ultra-stylish sequin dress features a loose fit and short sleeves, perfect for an effortless fashion touchdown. Plus, with its large football design in eye-catching orange and white, you will be getting all the compliments! 

Model is wearing size Large.

Slinky, soft, and oh-so-stylish, this Jillian Bodysuit is perfect for the fashion-forward gal who likes to keep it cute and comfy! The buttery fabric feels like a dream, while the square necklace completes the look. A bodysuit thong style means you don't have to worry about bunching or bulging - you'll always stay sleek no matter what!

Model is wearing Small

Introducing the Jillian Catsuit, the purrrfect way to get ahead of the trends! With removable bra cups and a super tight fit, you won't have a fur-midable time as you look paws-itively amazing. So, don't be a scaredy-cat, and slip into something more comfortable with the Jillian Catsuit!

Model is wearing Small

Don't forget your sass in this Don't Forget Who You Are Jumpsuit! With a flirty bubblegum pink hue, self-tie bow, and wide pockets for all your essentials, this jumpsuit's fit to make you feel cute and comfy—all day, every day!

Model is wearing Small

Make a statement in this fashionable Green Means Go Sweater! This classic cable knit design is of the highest quality, plus its vibrant kelly green hue will turn heads and keep you looking cozy. Get ready to start and stop traffic in this ultra-trendy sweater!

Model is wearing Medium

In need of a stylish and cozy outfit? Look no further than the Passing Through Tube Bodysuit! Perfect for creating a casual yet classy look, this trendy piece will make its way into your fall wardrobe in no time. Make sure you don't miss out! 🤩

Model is wearing Small

Slip into the Hot Pink Lola Satin Skirt and feel the swish of the luxurious fabric with every move you make! This midi-skirt is ready to bring your style to the next level and have everyone asking where you got it from. A true must-have that's sure to leave a lasting impression!

Model is wearing Small

Embrace the cozy vibes in this oh-so-adorable two-piece includes an oversized top with button detailing and matching shorts. With cozy cotton fabric and a relaxed fit, it's the look you'll set sail for!

Model is wearing Small

Cheer on your team with this Rooting For Orange Top! Not just any top, but one with extra shimmer-y appeal, thanks to its glittered details. Show everyone your team spirit without taking yourself too seriously! 

Model is wearing Small

Revel in the majesty of Tennessee with this It's All About Tennessee Top! Show your state pride with a bold orange graphic tee, glitter, and sparkle accents on the front and glam galore with glitter fringe star patterns on the sleeves! You'll dazzle and shine bright in this one-of-a-kind statement piece! 💃🏽

Model is wearing Small

Slay the competition in the Limited Edition Gameday Couture Satin Jersey Dress! Perfect for gameday, this dress has it all - statement details, eye-catching style, and winning confidence. You'll have everyone cheering for you as you run the ball and take the day! Go get 'em!

Model is wearing Small

Show off your Saturdays in this dazzling Orange Dress! With silver sequin stars all over, you'll be radiating school pride while you rock the night away! This dress is sure to be the star of the show!

Model is wearing Small

Model is wearing Large

Make your next game day stylish with the Football Fashionista Top! This puff sleeve jersey knit style features a trendy combo of orange and white sequins, adding just the right amount of sparkle for extra fun! 

Model is wearing size Small

Make a touchdown in style with the High Hopes We Win Dress! This wonderfully sequined football dress features smocked ruffle shoulders and is sure to make you the standout of the stadium. 

Model is wearing Small

Be the talk of the town with this stylish Officially Game Day Sweatshirt! With its cropped white fabric, orange game day stitched lettering, and comfy crop fit, you'll be slaying the game day look.

Model is wearing Small

Add a touch of glam to any ensemble with these Triangle Fringe Earrings! Boasting a stunning orange and white gradient, the delicate earrings are lightweight and oh-so-chic. Make a statement with these gorgeous accessories!

Chic and fun, these Pink Daisy Fringe Earrings make the perfect statement for any occasion! Show off your unique style with these bright pink, beaded beauties - they'll be sure to turn heads!

Get ready to rock the stage with the Country Girl Concert Boots! With a glamorous hot pink metallic shine and sky-high height, these beauties are the epitome of lavishly rocking footwear. Slip these on and make your rockstar dreams come true! 🤘

Run true to size

Introducing Throwing Some Shade Sunnies! These sunnies are perfect for girls who don't want their shades getting stuck in their hair, and at an inexpensive price -- talk about a steal! So grab your Sunnies and hit the beach -- let's get this summer started!

Shade yourself from the sun in style with these Taking These Everywhere Sunnies! Combining aviator style with affordability and convenience, these lightweight shades are great for the fashionista on the go. Look cool and save your wallet, too! Gotta love it!

Make a splash in this awesome aqua blue bikini high rise bottom. Full coverage bottoms.

Kam is wearing a small

Make a splash in this awesome aqua blue bikini top! With thick straps, great coverage, and a clasp back, your day at the beach won't have any "summer blues". Let's be honest, you've found the perfect kini'

Feel like a celebrity in this chic and stylish Spending Summer Overseas One Piece. Inspired by the looks of celebrities like Sophia Richie, it features beautiful cutouts you'll love. Get ready for your perfect summer holiday!

Kam is wearing a small

This Country Girl Summer 4Pc Swim Set is a summer must-have! Feel free to flow and flaunt around the poolside in this adorable ensemble. Featuring a tassel-ed twirl of colors, you'll look chic and stylish while soaking up the rays - southern style! Cheeky bottoms and wrap around tie strap top. Everything included 

Kam is wearing a small in the set

Experience sumptuous style and delicate color with this Lavender Swim Bottoms + Tie Skirt

Kam is wearing a small

Experience sumptuous style and delicate color with this Lavender Swim Top! You'll feel like a royal in this gorgeous lavender purple, with self-tie straps to show off your look. Add a splash of grace to your swimwear today!

Let the party really begin with this Summer Party Swim Bottoms and Matching Tie Skirt! Bottoms have some coverage 

Kam is wearing a small

Let the party really begin with this Summer Party Swim Top! With its bright color and bikini style, this hot pink top will make you look absolutely fabulous while you splash around in the summer sun. Tie the straps and show off your fun and flirty side! Make the most of your summer with this statement swim piece!

Kam is wearing a small